{"id":16,"date":"2026-11-06T16:52:15","date_gmt":"2026-11-06T16:52:15","guid":{"rendered":"https:\/\/htfyweb.com\/index.php\/about-us\/"},"modified":"2026-11-06T16:52:18","modified_gmt":"2026-11-06T16:52:18","slug":"about-us","status":"publish","type":"page","link":"https:\/\/htfyweb.com\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<section class=\"page-intro about-intro\"><p class=\"eyebrow\">About HTFY Flooring<\/p><h1>A little less showroom.<br\/><em>A little more real life.<\/em><\/h1><p class=\"intro-lead\">We\u2019re a flooring publication for people who love a considered home\u2014but don\u2019t want to become flooring experts just to choose one.<\/p><\/section><section class=\"about-story\"><figure><img decoding=\"async\" alt=\"Warm terracotta tiled entryway with an oak bench, a woven bag and soft daylight\" src=\"https:\/\/htfyweb.com\/wp-content\/uploads\/2026\/11\/htfyweb.com-a-welcoming-terracotta-tiled-entry.png\"\/><figcaption>A hardworking entrance can still make a warm welcome.<\/figcaption><\/figure><div><p class=\"eyebrow\">Our point of view<\/p><h2>A floor is a backdrop.<br\/>And a daily decision.<\/h2><p>It\u2019s where the dog stretches out, where the chairs scrape back and where the wet shoes inevitably land. It shapes the light, sound and feel of a room. That makes flooring too important to choose on looks alone.<\/p><p>HTFY brings design and practical detail into the same conversation. We explain how materials differ, what product claims leave out and which questions are worth asking before you order.<\/p><p>Our aim isn\u2019t to name a winner for every home. It\u2019s to help you recognize the trade-offs\u2014and feel clearer about your own choice.<\/p><\/div><\/section><section class=\"values-section\"><div class=\"section-heading\"><div><p class=\"eyebrow\">What guides us<\/p><h2>Ground rules.<br\/>Good ones.<\/h2><\/div><\/div><div class=\"values-grid\"><article><span class=\"value-number\">01<\/span><h3>Plain words, useful detail.<\/h3><p>A wear layer and a plank\u2019s total thickness aren\u2019t the same thing. We unpack distinctions like these without burying the answer in jargon.<\/p><\/article><article><span class=\"value-number\">02<\/span><h3>Trade-offs, not magic fixes.<\/h3><p>Waterproof material doesn\u2019t automatically mean a waterproof room. We look beyond the headline to the installation, limitations and upkeep.<\/p><\/article><article><span class=\"value-number\">03<\/span><h3>Character is welcome.<\/h3><p>Beautiful doesn\u2019t have to mean pristine. We make room for color, texture, patina and the personal choices that make a home feel like yours.<\/p><\/article><\/div><\/section><section class=\"editorial-note\"><div><p class=\"eyebrow\">A note on our guidance<\/p><h2>Inspiration meets due diligence.<\/h2><\/div><div><p>Our content offers general information, not a site inspection or a product-specific installation specification. Performance depends on the product, the room and how the floor is fitted.<\/p><p>Check the manufacturer\u2019s current instructions and warranty, and ask a qualified local installer about subfloor preparation, moisture testing and local requirements. If you spot a detail we should revisit, we welcome the heads-up.<\/p><a class=\"text-link\" href=\"\/index.php\/contact-us\/\">Share a question or correction <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>About HTFY Flooring A little less showroom.A little more real life. We\u2019re a flooring publication for people who love a considered home\u2014but don\u2019t want to become flooring experts just to choose one. A hardworking entrance can still make a warm welcome. Our point of view A floor is a backdrop.And a daily decision. It\u2019s where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"parent_pages":[],"town_taxonomies":[],"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":20,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/pages\/16\/revisions\/20"}],"wp:attachment":[{"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"parent_pages","embeddable":true,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/parent_pages?post=16"},{"taxonomy":"town_taxonomies","embeddable":true,"href":"https:\/\/htfyweb.com\/index.php\/wp-json\/wp\/v2\/town_taxonomies?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}